Services
B2B Newsletter Launches
We offer a full service solution, from newsletter copywriting and design to automated lead generation programs customized to suit your business development goals.
From Strategy to Implementation
We work with you to define your newsletter goals and how to best achieve them. It's the map idea--you will find it harder to get there and easier to get lost if you are not sure where you are going! We will collaborate with you to build a winning strategy.
"The e-newsletters and donor packages, written in a clear and expressive manner, have been received with high praise. It has been a pleasure working with someone who makes a point of understanding our mission and the details that tell our story from an insider’s perspective."
Irma Velasquez
Executive Director Wings Learning Center
Phase I: Purpose and Target Audience
What are your goals for the newsletter? What results would you like to achieve? Who is your target audience and what are their "hot buttons?" What would entice them to take three to five minutes out of their busy schedules to read your newsletter?
Phase II: Publishing Strategy
How often will you publish? What will your publication look like (HTML vs. text vs. print)? How about branding? Will your publication have a name? Will it need to work synergistically with your website? How will you attract subscribers? Do you have a budget allocated?
Phase III: Content Specifics
What kind of content will most entice your readers? Are you striving for promotional copy or something more substantial in scope, such as full feature articles? How do you want to position yourself with your audience? For example, you might want to position yourself as a thought leader who presents leading edge ideas through an original feature or two. Alternatively, you might want to share the latest news about your topic of expertise or do mostly promotional content.
Phase IV: Measurement
How will you measure the success of your publication? For example, number of subscribers, number of click throughs, number of qualified leads, and so on.
